How did Messi prepare for Brazil this past weekend? By towering over New York.
Well, not really, but it was a metaphor.
adidas put on a massive light projection of Messi in the city prior to the Argentina-Brazil friendly, which was played in New Jersey. The light show was a celebration of the adizero f50 adidas boot.
The show that followed in New Jersey was a celebration of Messi’s greatness.