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Messi lit up New York, then Brazil

Written by Jahmal Corner

How did Messi prepare for Brazil this past weekend? By towering over New York.

Well, not really, but it was a metaphor.

adidas put on a massive light projection of Messi in the city prior to the Argentina-Brazil friendly, which was played in New Jersey. The light show was a celebration of the adizero f50 adidas boot.

The show that followed in New Jersey was a celebration of Messi’s greatness.


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