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Meet the 2014 World Cup Mascot: Fuel-something

Written by Reshad Bahadori

Never too early to start talking about the 2014 FIFA World Cup, so why don’t we start by meeting the tournament’s newly named mascot? A three-month voting campaign, sponsored by Coca-Cola, recently concluded with Brazilians coming out in full force to make their voice heard.

The winner of the contest was Fuleco (a clever combination of the words “futebol” and “ecologia”) receiving over 1.7 million votes. The name works perfectly for FIFA’s image for the upcoming competition which is to communicate the importance of the environment. Of course, having the World Cup in beautiful Brazil won’t hurt this image either.

Fuleco beat out his two other competitors by earning 48% of the vote, while Zuzeco only managed 31% and Amijubi a less impressive 21%. Both of these names were also Portuguese environment-infused words which no American would dare and try to pronounce. We are pretty confident that Fuleco won because nobody could pronounce these other two names.

Anyways, congratulations Fuleco and we look forward to seeing you and some brilliant soccer in 2014.


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