Between social media and fantasy sports, fans have more ownership over their favorite teams than ever before. That trend just continued with La Liga club Real Sociedad which decided that instead of displaying sponsors on their jerseys they would choose 22 fans at random and display their names.
While this sounds like an innovative, fan-friendly idea, Sociedad could be making a huge mistake. This is basically the equivalent of writing your name on your favorite package of Three Cheese Hot Pockets so your roommates don’t touch them. Do you realize how entitled these fans will feel?
The club will conduct a raffle and 22 lucky winners will be chosen out of 25,000. Those 22 are going to be the worst fans ever. You watch.
That player has MY name on him? Why are you touching him? MINE! MINE! MINE!