This is Adidas’ new commercial and I for one LOVE IT! It incorporates everything I like about sports and entertainment, the mashup of Lionel Messi, Derek Rose and Justice’s new track Civilization is awesome. I also think Adidas did a good job incorporating the fans and showcasing their passion for whomever they support, a tattoo of Lionel Messi on your chest? That’s devotion!!!
I think the correlation of music and sports has always ran deep, if you look at basketball and hip-hop the two seem synonymous. Has electronic music found a niche with soccer or has it crossed into mainstream with commercials like this continuing to pop up? All I know is, I hope one day I am cool enough that Justice will make a theme song to my life, until then I guess this commerical will have to do!