
via SponsorPitch
UEFA has extended its long-term partnership with adidas for the UEFA Champions League and UEFA Europa League competitions together with an agreement for the UEFA Super Cup. The new agreement will make adidas the official supplier partner for the next six years through the end of the 2017/2018 season.
Herbert Hainer, CEO of adidas:
“Being associated with the biggest club tournaments in Europe – the UEFA Champions League and UEFA Europa League – will allow us to further strengthen and extend our global football market leadership.”



