beIN Sport USA. Get familiar with that name, because it is the newest soccer network that no one has in their TV lineup.
This year, 3 of the top 5 leagues (La Liga, Serie A, Ligue 1), the Copa del Rey, and Barca TV will now only be available in less than 8 million households. So few, that Nielsen currently isn’t even providing ratings. Why are they on this DISH Network only, no-name channel? Money.
beIN Sport USA is owned and operated by Al Jazeera, the Qatar based broadcaster, and they’ve got oil money for days. The same oil money that bought Barca’s jersey sponsorship (Qatar Foundation) and the same oil money that helped Manchester City buy its first EPL championship. But, I’m not mad at oil money, I’m mad at those who took it.
Now, obviously I’m a fan, and not a league/team owner. Most of these teams are in massive debt, so I can understand why they might take the short-term payoff. But, this short-term solution will undoubtedly hurt their brands in the United States. Greed will hurt them in the long-run, and will only push more Americans to the EPL which is widely available in the U.S.