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via Bloomberg.

Manchester United, the record 19- time English soccer champion, announced a four-year agreement for delivery company DHL to sponsor its training apparel, a deal that two people familiar with the matter said is worth about 40 million pounds ($66 million).

The contract is the first time any Premier League club has sold rights to sponsor only its training wear and is worth about half of the 80 million pounds the team receives from principal sponsor Aon Corp., said one of the people, who declined to be identified because the price isn’t public.

“This deal breaks new ground in the English game,” Manchester United’s Chief Executive Officer David Gill said in a statement. “We are delighted that DHL has chosen to pioneer training kit sponsorship with the Club. Their global presence and international standing are a perfect fit for the world’s most popular football club.”

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