The fastest man in the world, Usain Bolt, has been proclaimed the world’s most marketable sports star by Sports Pro Media. He beat out Lebron James and two soccer players you may have heard of; Ronaldo and Messi.
Athletes have been ranked according to their marketing potential over a three-year period. James drops to second in the list, with Real Madrid’s Cristiano Ronaldo ranked third. The list comprises the 50 athletes deemed by SportsPro to offer value for marketing money if signed today to a long-term global endorsement deal.
Here’s a synopsis of what you need to know from the article
- This year’s list features 16 new entries
- Only five are women
- There are 19 Americans represented
- 19 countries represented total
- There are 6 soccer players, 7 racing drivers and 7 basketball players in the top 50.
Basically, what this list tells me is don’t play cricket (like #10 Mahendra Singh Dhoni) and you should start your engines at an early age because race car drivers are making bank!
I will be the first to admit that I have read all of the books and seen all of the Harry Potter movies. They are fun, delightful and mostly entertaining.
However, if there is one thing I can’t stand it is that annoying 19-year old dressed up like Harry or Hermione. You need to chill out and enjoy the film; you will never be a wizard, witch or warlock!
After reading a Salon article it appears the popularity of this “sport” is growing across the country. Here’s the problem: it’s not a sport! You are simply parading around and playing make believe as if you were still a child. You won’t see me running around in a ninja turtle costume pretending to be Michelangelo.
The salon article likes to point out that it is very dangerous and people get hurt all the time. Since when does injury make something sport? Can I call my next car accident a sport then?
Side note; of the people that would sign up for this, why would you be the golden snitch? All you’re doing is frolicking around until someone finds you, don’t call yourself golden anything. You’re playing a very yellow hide and go seek.
Click through the jump to check out the video.
The 3 things you need to know:
- 5 of the top 10 paying teams are soccer clubs (Barca is #1)
- A-Rod and Manny Pacquiao are the best paid athletes in the world ($32,000,000/year)
- 114 out of 182 countries’ best-paid athletes play soccer. So, if you live in the country of Burkina Faso (or any other third world land) like Charles Kabore, I highly recommend you start playing soccer or you could be making $500/year like his fellow countrymen.
Some other fun facts:
- If you are female, stay far away from bowling. It is the lowest paying sport (the best player makes $40,000/year), and you could make more money picking up trash.
- The Royal Challengers Bangalore (a cricket squad) pays more than the Bucs, Jags, Broncos, and Chiefs COMBINED.
- If you are Canadian, you should play baseball like Jason Bay. He is your highest paid athlete ($18,125,000/year) and hasn’t played a single game this season.
This is Adidas’ new commercial and I for one LOVE IT! It incorporates everything I like about sports and entertainment, the mashup of Lionel Messi, Derek Rose and Justice’s new track Civilization is awesome. I also think Adidas did a good job incorporating the fans and showcasing their passion for whomever they support, a tattoo of Lionel Messi on your chest? That’s devotion!!!
I think the correlation of music and sports has always ran deep, if you look at basketball and hip-hop the two seem synonymous. Has electronic music found a niche with soccer or has it crossed into mainstream with commercials like this continuing to pop up? All I know is, I hope one day I am cool enough that Justice will make a theme song to my life, until then I guess this commerical will have to do!