The world is ever-changing, and so is soccer. Back in the 1970s, the players would go to work during the day and than practice at night because the salary they gained from soccer was not enough for them to live on. The shorts were smaller and the hairstyles were longer. In modern soccer, the layout is very much different – the shorts, and the money, are much bigger.
And one of the best new ways to generate more money, interest, and loyalty for a club is through social media. Think about it: Facebook, Twitter and Instagram have more than 1,5 billion users combined. That is more than 500 times the highest attendance of an MLS game. Social media is a unique way to reach an audience, and the ways to use it are unlimited. Clubs are now taking advantage in i variety of ingenious ways. Let’s take a look at a few:
The Spanish team Sevilla gave their fans a chance to have their Facebook profile picture in the number of their favorite player’s shirt for the prize of 24.90 Euro (below).
See how Valencia and Mexico’s Jaguares used Twitter after the jump.