Some of the findings are what I discuss in my workshops / trainings as many don't understand NIL restrictions, state policies, state laws, what they're allowed (or not allowed) to do, and the due diligence to ensure everything is safe and compliant.  

As it states,"He wasn't aware of the NIL restrictions."

Let's face it, most people get their (mis)information from what they see happening at the Division I college level. Student-athletes sometimes just assume it's ok. And often their parents do to.

• High School is different.  

• High School Association policies are different and often hard to understand. 

• They're often not communicated well, or understood until after the fact.

Anyone (especially an NIL educator, or ANYONE who works in the NIL space) that says "Oh yeah, I understand High School NIL, it's not that much different than college" makes me cringe.  

Too many "NIL entrepreneurs" and NIL business organizations are transitioning into the High School space without enough knowledge of the state association policies, and it scares me.. a ton. 

But I regress... 

• Should the kid have done his due diligence? Yes. 

• Should he have asked his Athletic Director prior to doing anything? Yes. 

• Should he have talked to his parents about this, & asked more questions? Yes.

But we also must realize these are young kids. (Which is often the argument against permitting high school NIL activity). 

If you've spent much time working in the K12 space, this is going to happen, unfortunately. 

That's not a knock against junior high and high school students, because I love working with this age group (I even currently coach high school basketball), but, they've got a lot going on, sometimes don't think things through, and might not have a lot of support.

As the findings from the reported violation also state,"He had seen other athletes that were on the site and reached out to the company to get involved."

Should the company have known better?  Maybe. 

But it's not on them. They're not the ones in trouble. 

Does it make them look bad?  Maybe.  

But, again, it's ultimately not their problem.

I get calls from companies weekly asking about NIL at the High School level, and most don't understand the governance structure, and usually are overwhelmed by the end of our talk. 

Do those companies continue to do their due diligence to understand each states policy? 

I doubt it, but I'm hopeful someday they will. 

But the biggest concern I have, which I ALWAYS discuss during my workshops / trainings is in regards to the ultimate impact of a high school NIL related infraction. 

When you consider high school association NIL policies / guidelines, it usually doesn't matter if it's by the student-athlete, a family member, or anyone else acting on behalf of the student, an infraction is ultimately is going to impact the student-athletes ---> ABILITY TO PARTICIPATE IN HIGH SCHOOL SPORTS. 

The state associations don't have any jurisdiction over the external organizations involved, or aren't going to disassociate a "booster" from the school, or get involved with any matters external the school.  

They're going to focus on the student-athlete / (and or coach) that ultimately is going to be penalized.  

The argument of "we didn't know" isn't enough (at least from my research and experience) for any infraction to be overturned.  

Even if they've tried to rectify the situation, or didn't actually monetize on the action, it usually doesn't matter.  

As was the case of the Arizona student-athlete, they received no money because no purchases were made, and the site was taken down in less than 48 hours. 

I think the question now is one that the NCAA has been dealing with from the start,"If you're going to have regulations / rules, you have to enforce them. If you don't, then you don't have regulations / rules."

Oh yeah, and state association enforcement procedures / required corrective actions are all different too.  

I honestly feel bad for the student-athlete, because I feel like I could have helped. 

Maybe this is a bigger call for access to NIL educational resources specific to high school state associations. But many of those associations partner with organizations that don't specifically focus on High School NIL Education, or High School NIL Policies. 

That's why I build specific STATE ASSOCIATION SPECIFIC NIL POLICY GUIDES and ensure my trainings / workshops are specific to the state association (or governing entity) regulations (or lack thereof) in which I'm working / educating.  

It's not a one size fits all, and it never will be.  

I just hope I can help educate as many high school admins, coaches, student-athletes, families, and businesses as possible so that this doesn't happen again (or at the very least, happens on a very limited occasion). 

If you know any schools that need support, please don't hesitate to send them my way! 

Here to help in any way that I can! 

Keep Being Awesome!