Unless you have been living under a rock the past few weeks you’ve seen the new “Write The Future” Nike campaign. 

Forbes claims that "Write The Future" is the single most successful viral campaign in history, while Nike has said it's the best marketing piece they have created to date.  AND, at the center of it all, you will find the new World Cup Elite Series Cleats...

The new WC Elite Mercurial Vapor VI FG Men's Soccer Cleat is wired for speed with advanced technology in a completely revamped design that's stronger, faster, lighter and battle-ready (Yes, you saw 90% of the US Men's National Team wearing them during the friendlies).

The Details: Geared for speed in attack, the Mercurial Vapor VI is THE extra lightweight cleat with a synthetic upper that conforms to your foot for a snug, yet supportive fit. The ultra-responsive, super-strong glass fiber composite plate delivers immediate acceleration, reacting instantly to demands for speed.  For extra bursts of speed, there's the track-inspired toe-off traction pattern, while the still innovative lace covers increase your ball-contact with a clean striking area.  And, with Flywire technology, the Vapor VI is also stronger without sacrificing weight.

And if looks, technology, and marketing genius wasn’t enough, now, with each pair of Mercurial Vapors, you get a code…a code to access Nike Soccer+ at NikeSoccer.com.  Nike Soccer+ is a killer combination of premium cleats, pro training programs and access to the world's top coaches and players.

So, get out from under the rock and check these out >> WC Elite Mercurial Vapor VI FG