As the World Cup approaches and the U.S. men’s national team prepares to maneuver its way out of Group G, it’s clear that Major League Soccer is out to make the most of having 10 players on the U.S. roster in Brazil.

The “For Club and Country” promotion is difficult to miss on social media, as the league aims to capitalize on having so many eyes on the world’s most popular game.

Brazil is part of the reason the league made the expensive acquisitions of both Clint Dempsey and Michael Bradley over the past year. Not only are those key figures starting on a weekly basis in the domestic league, they’ll now be a part of the U.S. World Cup campaign set to kick off next week against Ghana.

But the truth is, for as good as it is for MLS to have so many faces on the U.S. roster in Brazil, if the United States is ever to have a realistic chance at competing at the World Cup, it will be a result of the domestic league driving youth development.