In the sprawling world of soccer, the brand-new North American Soccer Expo aims to bring together top coaches, directors and soccer professionals at all levels.

While other opportunities exist to bring together officials from around the continent or world, the North American Soccer Expo aims to line up when the club calendar begins this summer.

“We saw a need for an event that brings club leaders together—not just to learn, but to connect,” Paul Tinnion, Michigan Jaguars Executive Director said. “The idea came from conversations with directors, coaches, and administrators who wanted more opportunities to share ideas, build relationships, and grow the game through collaboration. The North American Soccer Expo was created to be that space. We identified a need for local coaches who were unable to attend the United Soccer Coaches Convention.”

Set to be held from August 1-3 in Novi, Michigan, more than 50 presenters have already been locked up for the event. That includes coaches and technical staff from various levels of the game, spanning several MLS Academies, to college soccer coaches and officials from US Youth Soccer, US Club Soccer, Girls Academy and National League.

The overall goal is multi-fold. Offering education opportunities for coaches, hands-on learning to the real challenges club leaders face. It’s a space for decision-makers to connect, share ideas, and grow the game.

“Our primary goal is to raise the standard of soccer in North America by empowering the people who build it from the ground up,” Tinnion said. “By bringing together coaches and directors in one space, we’re encouraging dialogue across roles, disciplines, and levels of the game. We want attendees to walk away with new tools, fresh ideas, meaningful connections, and a renewed energy for the work they do—whether that’s improving player development models, enhancing club operations, or fostering positive cultures.”

The vision from Tinnion and the rest of the organization is that this becomes something bigger.

“We want to build an event that grows year after year, fueled by innovation, collaboration, and a shared commitment to improving the soccer landscape,” he said. “Ultimately, we want this to be more than just an annual event—it should be a platform for continual growth and leadership development.”

To learn more and register for this year’s event, visit northamericansoccerexpo.com.

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